You own a fabulous SaaS Product ? 😎
A product or tool you and your team made after lots of iterations and market research ?
And now are you finally planning to roll it out ? 🤩
Of course you must make it public. After all, you also deserve to win customers who’d love to pay you for using your SaaS in routine business affairs.
But from where will you bring new customers and clients ?
Through Cold emails ?
If you are really in for cold emails, then Congratulations!
You are already on the right track.
Personalized Cold emails boost your marketing efforts by forming a good first impression among those qualified leads who can become users of your SaaS products. 🤝
So, it all seems like rainbows and sunshine. Right ?
Well-crafted cold emails and reaching thousands of prospects. Wow. Sounds like a winning strategy ?
Wait a minute…
You got to believe me that your tryst with Lead Generation has just begun.
Really?
Hahah. Yes. Because everyday consumer inboxes are bombarded with Salesy pitches asking them to instantly shell out money on newly launched products.
And that makes your job a little challenging.
Amidst all this noise, your SaaS has to stand out, in order to grab the attention of your prospects who can possibly revert back to you for a Quick Call or even for a meeting.
And that’s the beauty of well-crafted emails that gain you qualified leads for your SaaS.
However, there’s something even better.
An incredibly genius trick that assures you of Higher Open Rates and Improved CTR (Click-through-rate).
And Ladies & Gentlemen, its known as-
“Personalization of email”
By the way, LeadRoad has all the good reasons to back ‘email personalization’ that generates Sales Qualified Leads (SQL) for SaaS Companies.
And just after a few moments, I’ll guide you through a personalized email template that won handsome deals for one of our clients who runs a SaaS that helps companies with efficient hiring and recruitment.
I believe that by now your bubbling curiosity must have popped up some interesting questions like-
What is email personalization?
Is it possible to frame personalized emails through a template ? or
Are there any guideposts that can help us in framing personalized emails for our SaaS?
That’s exactly why I came up with this blog where I share LeadRoad’s expert tips that will help you gain a quick understanding on how to write personalized emails.
So, let’s answer all the questions.
A. What is email personalization & How does it works? 🤓
In simple words, when you address someone by their name, this gesture is known as personalization. I would say it’s the very first step in personalization. But, we must go beyond the name and make more efforts to learn about our target customer’s profile.
You must learn about their position in their organization, their seniority and even a step further- You must ponder upon how will our SaaS solve the pain points of their business?
In some cases, you must also mention how you got to know them. Through a Linkedin post, mutual reference or any discussion where you heard their thoughts on the SaaS industry.
In all, this means that after you find the personal details of your prospect, you have to reach out to them with a personalized email that informs them about your SaaS and how it will benefit their business in terms of time, efforts, costs or other crucial metrics.
Now that you have become well versed with performing a profile check of your prospect, it's time to answer one of the most often asked question from SaaS Companies-
B. “What’s the Best Way to frame a personalized email?”
So, right now at this very moment, a quick search over Google and YouTube will present you 100s of tips, advice and killer email templates with different tones and styles.
Just Imagine !
So many different personalities of your prospects and then you have to navigate through 99 different templates to finalize one.
Whoof! Bit time consuming. Nah? 😒
Let’s uncover the secret formula that always works successfully.
😃 THE SECRET FORMULA 😃
Here’s the formula that will help you in framing a personalized email when you are reaching out to prospects with the motive of gaining their interest in your SaaS offering.
Craft an Intro.
Greet with a Curiosity Hook
Define Pain Points
Share the Solutions & Benefits
Acknowledge them with a CTA
Now let me help you understand these points.
As promised earlier, here I am bringing you a personalized email made by our team for one of our clients who saw a significant jump in his business.
(You can explore some facts about this case study here: LeadRoad Client Success Story)
And the best part- we’ll use exactly this email to elucidate our formula.
1. Craft an Intro:
In this first stage of personalization, you must address the person with their name and share a relevant personal intro wherein you shall acknowledge how their business solutions inspired you to write something in relation to them.
Now, if you have any other source to mention here, then please feel free to use that reference as an icebreaker for your intro.
Here’s the intro. line we framed for this mail that was sent to a prospect, identified for HireSure:
Hi William (Name Changed)
I am really impressed with how JackStar is providing various solutions for small, independent businesses & startups. It’s great to see you empower people to run their eCommerce business successfully.
2. Greet with a Curiosity Hook:
The art of asking good questions is something that delights your target audiences. So, after a quick intro., you have to pop a nice little curiosity hook.
Some phrases always work well and you can pick one that gels well with your context:
+ Wanted to ask you-
+ Here’s a New Productivity Hack we just discovered for you-
+ Wanted to share about this New Stack-
+ A Question for you-
+ We just found a startling fact about your industry-
You can frame even more suitable hooks for your mail, but you have to make sure that it’s placed in a new line, and please avoid stuffing it with intro. or the pain points. This practice will help your readers notice your hook instantly.
3. Define the Pain Points:
In the second part, you have to mention the consistent issues or problems faced by people across your prospect’s industry. Sometimes, numbers make a good impression in quoting about the pain points.
Here in our email, we have highlighted the issues of offer dropouts faced by companies. And that’s the exact pain point we identified from our research about the prospects industry.
4. Solutions & Benefits:
Now, you have to briefly describe the solutions and benefits of your SaaS. Those solutions that have proven to combat the pain points.
In our email, we described how our clients’ SaaS helps businesses understand candidates’ behavior, reasons for dropouts and how this SaaS can make the onboarding process highly personalized and engaging.
But wait a second.
There’s one more benefit described after that. And that’s packed up with the CTA. Well, this is the bonus tip for you: Make smart placement of the benefits & solutions offered by your SaaS.
5. Acknowledge them with a Call-To-Action (CTA)
In the final stage, we ask the prospect for a Quick 10 minutes call in the same week. This may differ in those cases where we can request for a virtual meeting or where we can request for a quick demo presentation in the coming week or as the case maybe.
But one must always avoid doing salesy and aggressive pitches in these personalized cold emails.🤗
As doing so, assures one of getting their email marked as spam. And after devoting so much of effort in framing a personalized email, no SaaS Company would ever wish to end up like this.
So, take it easy and use this flow to frame a nice personalized email.
After such a fruitful discussion over personalized emails, our teams have always received a valid question-
C. “Are there any guideposts or tips for SaaS Companies?”
Of course there are some awesome tips for SaaS Companies.
After all, SaaS Companies stand to gain a lot with personalized emails. And here we bring you all tips recommended by our experts:
Searching & Refining always helps:
Always identify your prospects before reaching out to them. Moreover, such refining helps in identifying those prospects that match with your User Persona.
Address their Top Concerns:
Convey the benefits of your SaaS that address the issues faced by the prospect’s industry. Also brainstorm with your team on how your SaaS product/tool makes their life easier.
Let’s avoid being Salesy:
Understand the needs of your prospects and avoid firing a salvo of aggressive sales pitch.
Win by being Specific:
You gain trust only when you are specific on who you help with your SaaS- Startups, SMBs, MSMEs, Large Businesses, Social Enterprises or MNCs.
Consistency is the Secret:
Landing Page design and Copywriting should align well with the description of SaaS shared in the personalized email. As there are high chances that your prospect will explore more about you through your website.
Plan a Nice Call-to-Action:
A quick call, a link to your website or results as well as a free demo tour are some CTAs that must be made as appealing and helpful.
Respect their time:
Be empathetic towards potential leads. Make the message precise and clear. As you must respect their time and efforts if you wish to gain their interest in your SaaS.
Let it Flow Smoothly:
Personalized emails work wonders when we keep a smooth flow from introduction through to the CTA.
If you still feel you need more guidance on framing a personalized email for your prospects, then please feel free to contact us. We’d be happy to help 😇
And this brings us to our conclusion.
“Personalization is indeed the best way to use your marketing dollars” 💰💰
Ciao?
We hope you enjoyed all the tips and actionable insights shared across this whole blog. Thanks for giving your valuable time to our findings.
Stay tuned for exciting new blogs coming your way!
Cheers 🥂