You are an E-commerce SaaS owner and saw a number of lead-generation tactics on the internet, but can’t figure out what will be best for your business category.🤔
Don't worry you are not alone.
Probably 80% of Ecom SaaS business owners need help generating qualified leads for their business.
Below are the best ways for you to generate the Sales Qualifies Leads
Generate 25+ Leads every month for your eCom SaaS🔥
You definitely heard of inbound and outbound marketing tactics. Inbound lead generation is when you attract your customers through your content and other strategies and outbound is when you reach out to your potential clients and convince them to buy your product.
You can use both the tactics for your eCom SaaS to generate more than 25 leads every month.
Best Outbound Strategies for Ecom SaaS
There are few outbound tactics available in the market, but we have been in the business for the last five years and I will tell you the top five tactics that we are using to generate more than 25 qualified sales appointments for our E-Commerce SaaS clients with the brands like Puma, Manyavar, Adidas Bewakoof, Kapiva, etc.
1. Cold Email
Cold email is the best outbound marketing tactic to generate leads. We have helped WIzzy AI to book 35 meetings using cold email, We have helped BusinessOnBot to book 30 meetings within a month only sending cold emails.
If you want the same results for your SaaS, then follow the guides below:
⇨ Do research and find your ideal customer profile.
⇨ Find the decision maker and create an email list.
⇨ Verify your email list.
⇨ Choose an Email Service Provider.
⇨ Buy domain and create email inboxes.
⇨ Warm the inboxes at least for three weeks.
⇨ Subscribe to cold email tools.
⇨ Create catchy subject lines.
⇨ Include a strong call-to-action (CTA).
⇨ Do A/B testing before sending emails.
⇨ Deliver your email strategically.
⇨ Track your reports.
Follow these steps to generate your next 30 calls within a month. Cold email is so effective when you are targeting a specific segment of the market. Send personalized emails, provide value, and more importantly understand their pain point.
2. Linkedin Prospecting
Linkedin is the goldmine for B2B leads. Linkedin is the platform where you can do inbound and outbound marketing at the same time. Your targeted company’s decision-makers are active on Linkedin.
⇨ Engage with your ideal prospects.
⇨ Create content to attract them.
⇨ Send personlozed DMs to book meetings.
3. Webinar and Events
Hosting webinars can generate warm leads for your B2B eCom SaaS company. In webinars address your prospect's pain points and give solutions. Provide essential tools and resources.
This will showcase your expertise and you will earn your prospect’s trust.
4. Cold Call
Cold calling is one of the most effective ways to generate high-quality leads. Maybe it is not new in the market but it has the power to have a meaningful conversation with your ideal prospects.
It will not be easy to convince a complete stranger to trust you. Cold calls will be more effective when your existing client refers somebody or the leads you had a conversation with before but did not buy for some reason.
Best Inbound Strategies for Ecom SaaS
Inbound marketing is attracting your potential clients through valuable content on social media. It needs time and money to hire someone who is an expert on a particular social platform.
⇨ Create LinkedIn content and Engage with your prospects.
⇨ Post testimonials and case studies to gain trust.
⇨ Post valuable articles and resources on your website.
⇨ Make YouTube videos and also post on other social media platforms where you think your potential customers will be active.
Conclusion ✔
These are the ultimate ways you can generate leads for your eCom SaaS. If you don’t have a budget to build the inbound system. You should do outbound like cold email and linkedin outreach, these are cost friendly and you can start immediately. When your business grows, invest in inbound.