Many businesses are taking advantage of email marketing in the SaaS industry as it's the highly effective, efficient, and scalable way to build new clients, promote products & services, build loyal customers, and grow business-to-business (B2B).
More than 4 billion+ people are using email actively, and SaaS companies understand the potential of email marketing.
That's why in this article, we've discussed Email Marketing, its Importance, some valuable tips, and how it's beneficial for SaaS companies.
Without any further delay, Let's begin!
Why is email marketing important for SaaS companies?
When it comes to SaaS, email marketing is one of the best ways to promote your business and increase conversion. And if you have a strong email marketing strategy, you can surely boost the growth of your business.
According to the SaaS sales statistics (99Firms), email marketing is one of the best tools for the growth of software companies.
We've covered some facts that help you to understand the potential of email marketing in the SaaS industry:
According to Statista, 4.02 billion people use email, and it will soon hit 4.48 billion in 2024.
21.49% of outbound emails are opened within an hour of delivery.
In email marketing, marketers received 3500 to 5000% ROI.
59% of B2B marketers claim that email marketing is the most powerful method.
Email marketing performance is 40× better than Facebook & Twitter.
Email marketing is the best way to build loyal customers, engagement and boost conversions.
Many more...
Email marketing is a powerful and effective method to grow any business and scale. And if you create a perfect email marketing strategy, you'll surely see a high conversion. That's why email marketing is important for businesses to promote, collaborate and grow their businesses together.
Benefits of email marketing in the SaaS industry
As we've discussed, email marketing is a powerful method for marketing purposes. But what are the actual benefits you'll get by email marketing in the SaaS industry? Let's see!
With email marketing, you can:
✅ Promote your products & services
✅ Build loyal customers
✅ Build authority
✅ Increase conversion & ROI
✅ Generate quality leads
✅ Collaboration with other businesses
✅ Build relations with customers/clients
And many other benefits you'll get when you use email marketing in your business.
But email marketing is not easy as it seems; you need to create a proper email marketing strategy to get the good results.
Some businesses fails at email marketing because of many reasons:
● Unclear subject lines
● Poor email copies
● Missing CTA
● Low engagement content
● No email authentication
● High bounce rate
These are some key factors that can affect your email marketing campaigns. But if you create a qualitative outreach email, you can get results. For this, we've listed top 10 tips that'll help you to create persuasive email campaign. Let's see!
Top 10 Tips to Create Persuasive Outreach Emails
These tips will definitely help you to get better conversion.
Tip #1 Understand outreach purpose
The first thing you need to do, i.e., define your outreach purpose. What do you wish to receive by sending emails to your customers?
You can expect:
● Generate quality leads
● Build collaboration
● Increase sales
● Build engagement
● Many more
Once you have a clear purpose, you can start writing and sending emails accordingly.
Tip #2 Understand, outreach email is cold email
You need the right approach with a proper format in an outreach email that clearly describes your intentions, offers, and benefits for the receivers after collaboration.
Tip #3 Research about your target before pitching
You need to do proper research before creating and sending outreach mail to your recipients. Try to analyze your customers activities, interests and best behavior (like Latest funding round or New big client acquisition) so that you can create a customized email for outreach.
Tip #4 Create catching email subject line
According to research, 69% of people identify email as spam based on the subject line without opening the email. So make sure you have a catching subject line that matches target pain points.
Tip #5 Make a personalized email
Don't make a single email for everyone. You need to highly personalize your email copies & personalization doesn't limit to their names or the company names. A highly personalized email makes your customers feel you've researched on their company and know their pain points.
Tip #6 Give them a strong reason
When someone opens your mail, what action do you expect? You need to tell them a solid reason to take steps.
Tip #7 Showcase your credibility
You need to promote your brand and showcase the credibility of your company. You can do this by mentioning your existing client's names and even by siting the collaborations your company has.
Tip #8 Describe your offer clearly
You're sending an email because you are promoting your offerings and telling the benefits of getting it. You need to describe the pain points and how you're solving the problem.
Tip #9 Add clear Call-to-action (CTA)
Call-to-action (CTA) is a must-have for any email that wants conversion because you need to tell your target exactly what they need to do after reading this email.
Tip #10 Follow-up emails
Follow-ups are the most important part & makes a huge impact on your campaign results. You can't expect a conversion at your first email, and you need to keep sending valuable emails from time to time until you'll get a conversion.
These are the Top 10 Tips you need to consider while creating a persuasive outreach email.
Final Verdict
SaaS companies are using email marketing strategies to grow their businesses. And the potential of email marketing is huge in the future. We hope this article helps you understand the potential of email marketing and its Importance in business. Now it's your turn to start your email marketing strategy and grow your business.