How We Helped Hiresure an HR- Tech Company to Scale Up Their Business
About the client -
Hiresure is a VC-backed SaaS company that helps its clients to reduce the time to hire & increases the joining ratio with help of AI and a delightful joining experience for candidates.
What were their pain points -
Like many venture-backed companies and new start-ups, Hiresure wanted to scale up as quickly as possible and needed to fill the Sales Funnel with the maximum number of Sales Qualified Leads, for doing that it would have required them to hire a team of trained sales reps that would've taken 6-8 months to recruit, onboard, train, and begin to delivery consistent results.
Their target audience -
Internet and Information Technology companies have a headcount of more than 100 employees and the key decision-makers were the CEO, Director-HR, HR- Head, and Chief People Officers within the companies.
What was LeadRoad’s strategy?
We decided to reach out to the client's prospect via Personalised Email Outreach. For which
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We extracted the data considering the target market.
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We created 3 email sequences consisting of 6 emails each and ran performance testing to decide the final one.
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All the emails were heavily personalised considering the target companies with human research.
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We launched the campaign!
What were the results?
455 prospects contacted
22 meetings scheduled with decision-makers
4 new customers and 12 in pipeline
Within 45 days