Website: https://www.urbancanopi.com/
 

Industry: Landscaping

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About the client :

UrbanCanopi is a 37 year old green infrastructure and biophilic design company transforming commercial and urban spaces with sustainable landscaping solutions.

The company has been helping businesses create healthier and more inspiring environments through nature-driven design.
 

Challenges:​

UrbanCanopi wanted to expand its reach in the real estate and commercial infrastructure sector.
 

Their goal was to connect with:

• Real estate developers

• Commercial property brands

• Workspace companies

• IT companies

• Decision-makers handling infrastructure and workspace design
   

The challenge was finding and reaching the right people consistently at scale.
 

LeadRoad's Approach:

LeadRoad built a targeted outbound outreach system focused on the require
 

What We Did

• Built a highly targeted database of real estate and workspace companies

• Reached decision-makers through personalized outbound campaigns

• Focused on companies aligned with UrbanCanopi’s offerings

• Optimized messaging for meetings and response rates
   

Campaign Results:

Outbound Performance

• 6,530 prospects reached out

• 33 opportunities created

• Generated leads from the real estate market
   

Companies Reached:

The campaign generated conversations and opportunities with brands such as:

• WeWork

• Prestige Group

• Century Real Estate
   

Outcome:

LeadRoad helped UrbanCanopi create a predictable outbound pipeline in the real estate segment by connecting them directly with high-value prospects and decision-makers.

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The campaign proved that a focused outbound strategy can generate qualified opportunities even in niche B2B markets like green infrastructure and biophilic workspace solutions.

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