Website: http://social-jet.com/

​

Industry: Marketing

​​

About the client :

​

SocialJet is a social media marketing agency that helps brands grow their online presence through content creation, paid advertising, influencer marketing, and digital growth strategies. They work with businesses that want to build stronger brand awareness, engage their audience, and generate more customers through social media. 

​

Challenges:​

​

• Reaching salon owners and beauty brand decision-makers

• Standing out in a competitive market

• Generating qualified conversations instead of cold prospects

• Building a steady pipeline without relying on referrals​

​

Target Audience

​

• Salon Owners

• Beauty Clinic Owners

• Beauty Brand Founders

​

Our Solution

​

LeadRoad built a targeted outbound campaign focused exclusively on salons and beauty brands

We:

Built a targeted list of salons and beauty brands that matched SocialJet's ideal customer profile.

Identified and verified the contact details of key decision-makers to improve outreach quality.

Created personalized outreach messages tailored to the beauty industry.

Ran a structured outbound campaign through email and LinkedIn outreach, with consistent follow-ups to maximize engagement.

Monitored campaign performance, tested different messaging, and made improvements throughout the campaign.

Helped SocialJet connect with the right prospects, generate meaningful conversations, and build a stronger sales pipeline.

​

Campaign Results:

​

3,410 targeted outreach emails sent

32 total replies received

15 replies generated within the first 2 months

11 positive conversations with qualified prospects

​

What This Means :

​

This campaign showed that the right outbound strategy can help businesses break into a new market faster. Instead of relying on referrals or waiting for inbound leads, SocialJet was able to start conversations with salon owners and beauty brands that matched their ideal customer profile.

In just 2 months, the campaign generated 15 replies and 11 qualified conversations, giving SocialJet a stronger sales pipeline and new opportunities to grow in the beauty industry.

​​