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Website: https://raastastudios.com/

Location: Hyderabad, Telangana, India

Industry: Video Production

 

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Headline results :

Prospect engaged - 2039
Replies - 122
27 appointment books in first 60 days

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About the client :

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Raasta Studios is a top video production company that creates high-quality promotional films and product videos to boost sales and brand success

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Challenges:

Without a strong online presence or good word-of-mouth, it's tough to get noticed.

Raasta Studies was facing challenges with lead generation as there many other companies offering similar services. This made them hard to stand out and attract potential clients. Additionally, reaching the right audience was tricky, and it required a lot of time for them. 

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Their target audience :

Raasta Studies was looking to connect with Pharmacuitical companies that are located in India, with company staff sizes of 50-1000, and authorities working directly with the marketing function.

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Solution :

To address Raasta Studios' challenges in lead generation and audience targeting, LeadRoad implemented a strategic, multi-channel outreach campaign tailored to their specific needs. Here’s how the solution was executed:​

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1. In-Depth Research and Audience Segmentation:

LeadRoad conducted extensive research to understand Raasta Studios' target audience - pharmaceutical companies in India with staff sizes of 50-1000 and marketing decision-makers. This research helped identify the pain points, preferences, and communication styles of the target audience, ensuring the campaigns were highly relevant.

2. Personalized Campaigns:
Each outreach campaign was carefully crafted to resonate with different segments of the target audience. By personalizing messages to address the unique needs of pharmaceutical companies, LeadRoad ensured higher engagement rates. This included highlighting how Raasta Studios' video production services could help pharmaceutical companies boost their brand visibility and sales.

 

3. Multi-Channel Outreach:
LeadRoad utilized a combination of email, LinkedIn, and other digital platforms to reach decision-makers. This multi-channel approach ensured maximum visibility and engagement with the target audience.

 

4. Consistent Follow-Ups:
To maintain momentum, LeadRoad implemented a structured follow-up strategy. This ensured that prospects who showed initial interest were nurtured effectively, leading to more replies and appointments.

5.Data-Driven Optimization:
Throughout the campaign, LeadRoad continuously monitored performance metrics, such as engagement rates and reply rates. Based on this data, they refined their strategies to maximize results.

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Results:

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By combining these strategies, LeadRoad successfully engaged 2,039 prospects, received 122 replies, and booked 33 appointments for Raasta Studios within just two months. This approach not only helped Raasta Studios stand out in a competitive market but also connected them with high-quality leads, driving their business growth.