About the client -​​​​

Hiresure is a  YC-backed SaaS company that helps its clients reduce the time to hire & increases the joining ratio with the help of AI and a delightful joining experience for candidates.


What were their pain points?

Like many venture-backed companies and new start-ups, Hiresure wanted to scale up as quickly as possible and needed to fill the sales funnel with the maximum number of Sales Qualified Leads, for doing that, it would have required them to hire a team of trained sales reps that would've taken 6-8 months to recruit, onboard, train, and begin to deliver consistent results.


Their target audience -​

Internet and Information Technology companies have a headcount of more than 100 employees and the key decision-makers were the CEO, Director-HR, HR- Head, and Chief People Officers within the companies.


What was LeadRoad’s strategy?​

We decided to reach out to the client's prospects via Personalised Email Outreach. For which

1. We extracted the data considering the target market.

2. We created 3 email sequences consisting of 6 emails each and ran performance testing to decide the final one.

3. All the emails were heavily personalised, considering the target companies with human research.

4. We launched the campaign!

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What were the results?

455 prospects contacted

22 meetings scheduled with decision-makers

4 new customers and 12 in the pipeline

Within 45 days