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Website: https://www.switchmobilityev.com/

Industry: Automotive

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About the client :

Switch Mobility, an integral part of the Hinduja Group, serves as a global manufacturer of electric buses and light commercial vehicles, dedicated to advancing environmentally friendly transportation.

The company emerged from a strategic collaboration between the engineering expertise of Ashok Leyland, a powerhouse in India, and the British bus manufacturer Optare.

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Challenges:​

Switch Mobility faced challenges in expanding their reach to the right decision-makers across industries.
The EV commercial vehicle market is highly competitive, with multiple players pitching similar solutions, making it difficult to capture qualified interest consistently.

Key blockers included:

• Difficulty in cutting through market noise

• Reaching large enterprises with long decision cycles

• Identifying high-intent prospects beyond general brand awareness

• Time-consuming manual prospecting with limited visibility into buyer readiness

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Target Audience:

To maximize conversions, we focused on industries with the highest operational and sustainability demand for EV fleets:

• Food & Beverage Manufacturing Companies

• Pharmaceutical Companies

• Solid Waste Management Companies

• Retail & Distribution Companies

We targeted companies with 100–5000 employees, engaging decision-makers in:

• Operations

• Sustainability

• Fleet Management

• Supply Chain

• Senior Management

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Our Solution

We executed a multi-layered outreach strategy focused on precision and personalization:

1. Deep Industry Research

We analyzed each sector’s fleet patterns, transportation gaps, sustainability mandates, and EV adoption maturity to tailor messaging accordingly.

2. Personalized Multi-Channel Campaigns

Every segment received its own:

• Custom email sequences

• Industry-relevant pain points

• Outcome-focused EV benefits

• ROI-driven case examples

3. Decision-Maker Targeting

We directly engaged leaders responsible for:

• Fleet expansion

• ESG compliance

• Operational efficiency

• CAPEX optimization

4. Continuous Optimization

We tracked reply patterns, interest signals, and engagement peaks to fine-tune message angles and boost appointment conversions.

 

Result:

Our tailored campaigns delivered exceptional performance:

• 10,000+ prospects engaged across four major industries

• 300+ replies from qualified decision-makers

• 75 high-intent appointments with key stakeholders

• Pipeline of 177 vehicles generated across commercial EV categories

• Achieved an ROI of over 500X​

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