Website: urbancanopi.com

Industry: Landscaping

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At a Glance:

 

Industry: Gardening/ Horticulture / Commercial Landscaping

Target Persona: Real Estate Developers & Facility Managers

Key Enterprise Wins: WeWork and Prestige Group

Solution: Targeted Real Estate Outbound

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About UrbanCanopi: Commercial Landscaping & Horticulture:

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UrbanCanopi is a 37-year-old green infrastructure and biophilic design company transforming commercial and urban spaces with sustainable landscaping solutions.

The company has been helping businesses create healthier and more inspiring environments through nature-driven design.
 

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The Challenge: Bypassing Gatekeepers in Commercial Real Estate:

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UrbanCanopi wanted to expand its reach in the real estate and commercial infrastructure sector.
 

Their goal was to connect with:

• Real estate developers

• Commercial property brands

• Workspace companies

• IT companies

• Decision-makers handling infrastructure and workspace design
   

The challenge was finding and reaching the right people consistently at scale.
 

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Executing a Targeted B2B Real Estate Outreach

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LeadRoad built a targeted outbound outreach system focused on the requirements
 

What We Did

• Built a highly targeted database of real estate and workspace companies

• Reached decision-makers through personalized outbound campaigns

• Focused on companies aligned with UrbanCanopi’s offerings

• Optimized messaging for meetings and response rates

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The Results: Meetings with WeWork and Prestige Group:

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Outbound Performance

• 6,530 prospects reached out

• 33 opportunities created

• Generated leads from the real estate market

• The campaign generated conversations and opportunities with brands such as:

  • WeWork

  • Prestige Group

  • Century Real Estate

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LeadRoad helped UrbanCanopi create a predictable outbound pipeline in the real estate segment by connecting them directly with high-value prospects and decision-makers.

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The campaign proved that a focused outbound strategy can generate qualified opportunities even in niche B2B markets like green infrastructure and biophilic workspace solutions.

 

Grow Your Commercial Services Pipeline:

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Book a meeting to learn how we can help you boost your sales with a targeted outbound campaign.​​