Find out how we helped BusinessOnBot, a YC-backed company, to generate 30 Sales Qualified Leads per Month
Website: businessonbot.com
Location: Bengaluru, India
Industry: E-commerce SaaS
Headline Results:
4250 Engaged Prospects
30 Sales Qualified Leads per month
71% of open rates
About BusinessOnBot - E-Commerce SaaS Platform:
BusinessOnBot is a Y Combinator (’21 batch) startup. Founded in 2019 by Mohit Kumar, an IIT Madras alumnus.
BusinessOnBot aims to provide an end-to-end WhatsApp solution for D2C brands. They help brand Acquire New Customers, Sell products, Retarget Customers, Recover Abandoned Carts,s and much more on WhatsApp.
The Challenge - Scaling Client Acquisition for a YC Startup:
BusinessOnBot was facing a challenge in generating consistent, high-quality leads to fuel growth. Despite having a well-designed website and a solid product, they were struggling to attract a steady stream of leads and close deals.
Their target audience:
E-commerce companies that are located in India and the key decision-makers were the Founder, CXOs, Director of e-commerce, and relevant tech authorities within the company.
Our E-Commerce B2B Outbound Strategy:
Our team worked with BusinessOnBot to implement a personalized cold email outreach strategy as a way to generate leads and reach a wider audience. Our approach involved :
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Targeted List Building: We began by researching and building a targeted list of prospects, focusing on e-commerce businesses in their target markets. We targeted authorities like Founders, Co-founders, e-commerce managers, eCom heads, marketing heads, etc.
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Personalized Outreach: Next, we crafted personalized, value-driven emails that highlighted the benefits of BusinessOnBot and how they could help solve the unique challenges faced by e-commerce/D2C businesses.
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Data-Driven Testing: To optimize the success of the campaign, we tested different email subject lines, email copy, and follow-up strategies to determine what resonated best with their target audience.
The Results - A Predictable Flow of 30 Leads a Month:
The cold email outreach strategy proved to be highly effective for BusinessOnBot. In just three months, they generated over 30 leads per month - a 200% increase compared to their previous lead-generation efforts. The leads generated through the outreach campaign were also of higher quality, with a higher conversion rate compared to leads generated through other channels.